Verizon Wireless, the nation’s leading wireless service provider, and Loopt® announced today that Verizon Wireless customers can now access Loopt’s interoperable location-based service.

Loopt allows friends who opt in to be located by other friends to show where the friends are located and what they are doing via detailed, interactive maps on their mobile phones. Loopt helps friends connect on the go and navigate their social lives by orienting them to people, places and events. Users can also choose to permit sharing of location updates, geo-tagged photos and comments with friends in their mobile address book or on online social networks, communities and blogs.

“Loopt helps Verizon Wireless customers stay connected to friends and share their location in a fun and interactive way,” said Ryan Hughes, vice president of digital media programming for Verizon. “Loopt enhances our customers’ real world experiences by helping friends stay informed of their friends’ lives.”

“We are on a mission to deliver Loopt to consumers everywhere, and by offering our service to Verizon Wireless customers, we’re significantly closer to achieving that goal,” said Sam Altman, chief executive officer and co-founder of Loopt. “With Loopt, Verizon Wireless customers now have a powerful tool to navigate their mobile lifestyles and easily connect with people and places around them.”

Loopt, the social mapping industry leader, offers the most intuitive and effective privacy controls and security features for end users. Loopt is 100 percent permission-based and users share location information only with their known friends via private networks. In addition, Loopt users can easily turn location-sharing on or off at any time on a friend-by-friend basis or for all friends at once. Loopt regularly works with organizations such as the Family Online Safety Institute, ConnectSafely.org, the Center for Democracy & Technology, Progress & Freedom Foundation’s Center for Digital Media Freedom, and the Internet Safety Task Force.

Loopt is available today on select Verizon Wireless phones for $3.99 monthly access in the Tools on the Go, Featured Applications and Community shopping aisles in the Get It Now® virtual store. Customers need a Get It Now-enabled handset and Verizon Wireless digital service to access the Get It Now virtual store.

About Verizon Wireless

Verizon Wireless operates the nation’s most reliable wireless voice and data network, serving 67.2 million customers. Headquartered in Basking Ridge, N.J., with 69,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). For more information, go to: www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

About Loopt

Loopt, based in Silicon-Valley and backed by leading venture capital firms Sequoia Capital and New Enterprise Associates, has created a truly interoperable and accessible social-mapping service that is available across multiple carrier networks and supported on over 80 mobile devices. Leveraging the latest location technology, Loopt changes the way people connect, share and explore in the real world. Loopt was designed with privacy considerations at its core and offers a variety of effective and easy-to-use privacy controls for subscribers. Loopt works with leading mobile, social networking, and online privacy and security organizations such as the Center for Democracy & Technology, Family Online Safety Institute, Cyber Safe California, ConnectSafely.org, Congressional Internet Caucus Advisory Committee, Progress & Freedom Foundation’s Center for Digital Media Freedom, and the Internet Safety Task Force. Loopt is also TRUSTe certified. For more information, please visit www.loopt.com

Contacts

Jeffrey Nelson
Verizon Wireless
908.559.7519
Jeffrey.Nelson@verizonwireless.com

Erica Jostedt
SutherlandGold Group for Loopt
415.848.7172
ej@sutherlandgold.com

Loopt®, a revolutionary social-mapping and communication service, announced today the service was selected as the Best Community/Social Networking Application at the BREW 2008 Developer Awards in San Diego.”

Qualcomm’s BREW® awards reward innovation in mobile entertainment. Each submission was evaluated by a panel of international industry experts based on criteria such as ease of use, originality, features, success or likelihood of success and overall coolness.

“We are proud that Loopt was selected as the Best Community and Social Networking Application at the BREW 2008 Awards,” said Sam Altman, CEO of Loopt. “It is gratifying to have experts in the wireless industry recognize Loopt and the hard work we’ve put into making the service an amazing experience for our customers.”

Loopt shows users where friends are located and what they are doing via detailed, interactive maps on their mobile phones. The service helps friends connect on the fly and navigate their social lives by orienting them to people, places and events. Users can also share location updates, geo-tagged photos and comments with friends in their mobile address book or on online social networks, communities and blogs. Loopt was designed with user privacy at its core and offers a variety of effective and intuitive privacy controls.

“The Best Community/Social Networking category is designed to encourage social networking and help users communicate with each other, and the Loopt service really exemplifies what it means to leverage wireless networks for this growing form of communication,” said Kathy Braegger, senior product manager and head of developer relations with Qualcomm Internet Services. “We congratulate Loopt for their deserving win in the BREW 2008 Developer Awards.”

Loopt has formed partnerships with multiple wireless carriers including Sprint Nextel, Verizon Wireless and Boost Mobile. For more information about Loopt please visit www.loopt.com.

Qualcomm and BREW are registered trademarks of Qualcomm Incorporated.

About Loopt

Loopt, based in Silicon-Valley and backed by leading venture capital firms Sequoia Capital and New Enterprise Associates, has created a revolutionary social-mapping service that changes the way friends connect, share and explore in the mobile environment. Leveraging the latest location-based technologies, Loopt automatically updates and delivers friend location maps, messages and alerts on mobile handsets and the Web. Loopt was designed with privacy considerations at its core and offers a variety of effective and easy-to-use privacy controls for subscribers. Loopt works with leading mobile, social networking, and online privacy and security organizations such as the Center for Democracy & Technology, Family Online Safety Institute (member, board of directors), Cyber Safe California (member, advisory board), ConnectSafely.org, Congressional Internet Caucus Advisory Committee, and Ponemon Institute. Loopt is also TRUSTe certified. For more information, please visit www.loopt.com.

Contacts:

Amanda Sanyal
SutherlandGold Group
amanda@sutherlandgold.com
650.520.5419

Loopt, a revolutionary social-mapping service that is changing the way people use mobile phones to keep in touch with their friends, has been named one of the 10 wireless entertainment players to watch in 2007 by IDC, the premier global market intelligence and advisory firm in the information technology and telecommunication industries.

In the “10 Emerging Entertainment Players to Watch in 2006,” report issued today, IDC highlights some of the most interesting and pioneering companies in the wireless entertainment sector.

“With its ‘social mapping’ service, Loopt is a prime example of the new wave of data services combining Location-based Services (LBS) with key features such as mobile community and mobile user-generated content, which have become gating factors for data consumption,” said Julien Blin, research analyst for IDC’s Wireless and Mobile Communications.

“IDC research suggests that LBS, social networking/mobile community, mobile user-generated content, and mobile advertising markets should start to experience a fairly significant growth in 2007 and beyond,” Blin adds. “IDC believes Loopt is poised to emerge as a serious player in those respective markets through its consumer-oriented and secure social mapping application and its growing relationships with leading U.S. carriers, media companies, and LBS technology providers.”

The Loopt service is currently deployed on Boost Mobile. Later this year, Boost Loopt will be pre-installed on every one of the carrier’s handsets. Boost customers currently may download Boost Loopt directly from their Java ®-enabled Boost Mobile phone or from Boost LIVE at www.boostlive.com. Loopt will be available on other major U.S. carriers in the near future.

“We are honored to be selected by IDC as one of 10 companies having a major impact on wireless entertainment and driving the adoption of mobile application services,” said Sam Altman, Loopt CEO and co-founder. “As the IDC points out, Loopt goes beyond traditional LBS applications, which may only give users their current location, to instead provide them within array of services, including status messages, friend alerts, mobile journaling, and other on-the-go experiences.”

Unlike other social location services, Loopt automatically updates the location of everyone in a private network of friends and displays that information directly on a map on the phone. Boost Loopt even sends an alert when a friend in the network is near, putting an end to missed connections in the mall, at the movies or around town.

Boost Loopt also protects the privacy of its users by incorporating a variety of safety features and privacy controls. For example, users of the Boost Loopt service can choose who can see their location at any time.

For more information about Boost Loopt safety tips, terms of use and privacy notice, visit www.loopt.com.

About Loopt

Loopt is a Palo Alto-based startup building a revolutionary social mapping service to change the way people use mobile phones to keep in touch with their friends. Using new location-based technologies, Loopt lets you know where your friends are by automatically updating maps on your mobile handset and the web. Loopt also lets you send messages to nearby friends or receive automatic alerts when they’re nearby so that you never miss an opportunity to meet. With Loopt, mobile subscribers put themselves on the map.

Earlier this year, Loopt announced a $5 million Series A financing led by venture capital firms Sequoia Capital and New Enterprise Associates, the same firms that helped found Google and TiVo among many other technology innovators. Loopt has launched on Boost Mobile and will be available on most major US carriers in the future.

Contacts:

Erica Jostedt
SutherlandGold Group
415-848-7172
ejostedt@sutherlandgold.com

CBS Mobile and Loopt a revolutionary social mapping and communications service, today announced a milestone agreement to deliver the first location-based mobile Web site advertisements in the United States. Through this partnership, advertisers will be able to take advantage of GPS and other localization technology to reach on-the-go consumers at their physical location, enabling them to target users who are near a particular place of business.

“Location-based advertising is the sweet spot in mobile marketing,” said Cyriac Roeding, Executive Vice President, CBS Mobile. “We are thrilled for CBS to be the first media company in the country to help our clients realize highly relevant, yet non-intrusive mobile ads using location-based technology. Through our partnership with Loopt, our advertisers will be able to deliver targeted messages to potential customers who, based on their location, might be very likely to click or make a purchase. This makes the ads highly relevant to consumers and advertisers at the same time.”

CBS’s mobile sports and news Web sites already produced close to 75 million page views and 5 million unique users in Q4 2007, making CBS Sports Mobile (http://wap.cbssports.com) one of the highest-traffic ad-supported mobile Web sites in the U.S. Today’s announcement broadens the substantial advertising options already available across CBS Mobile WAP sites. As with other CBS Mobile advertising, the location-based opportunities will be available across major U.S. wireless carriers.

“Together with CBS, we are leveraging the growth of the mobile Web and the power of location information to transform mobile advertising into a more integrated and useful service,” said Sam Altman, CEO and co-Founder of Loopt. “If you’re hungry and we take into account your location and time of day to display an ad for a restaurant offering free appetizers during happy hour, we’ve really blurred the line between advertising and content. It’s a win for everyone consumers, advertisers, Loopt, CBS and our carrier and developer partners.”

These location-based ads are not sent via SMS to consumers’ mobile devices, but instead appear non-intrusively on mobile Web sites which consumers can access from their cell phones. Additionally, all such ads are served anonymously and location history is not stored. Ads will be available on CBS Sports Mobile and CBS Mobile News Web sites, on Loopt properties and its partner’s Web sites. All consumer location data used is privacy protected by Loopt and its partners under compliance with industry best practices.

About Loopt

Loopt, based in Silicon-Valley and backed by leading venture capital firms Sequoia Capital and New Enterprise Associates, has created a revolutionary social-mapping service that changes the way friends connect, share and explore in the mobile environment. Leveraging the latest location-based technologies, Loopt automatically updates and delivers friend location maps, messages and alerts on mobile handsets and the Web. Loopt was designed with privacy considerations at its core and offers a variety of effective and easy-to-use privacy controls for subscribers. Loopt works with leading mobile, social networking, and online privacy and security organizations such as the Center for Democracy & Technology, Family Online Safety Institute (member, board of directors), Cyber Safe California (member, advisory board), ConnectSafely.org, Congressional Internet Caucus Advisory Committee, and Ponemon Institute. Loopt is also TRUSTe certified. For more information, please visit www.loopt.com.

About CBS Mobile

CBS Mobile, a division of CBS Interactive Inc., is charged with building CBS Corporation’s wireless business across entertainment, sports and news for CBS, The CW, and CBS Paramount Television. As part of this mission, CBS Mobile offers consumers some of the most innovative and best-of wireless content available today, ranging from the nation’s first mobile video alerts for CBS Mobile News, CBS Sports Mobile and entertainment properties, to some of the nation’s largest mobile Web sites, made-for-mobile video on all major carriers, a 24/7 mobile television network, and partnerships with the world’s more leading edge mobile technology and ad targeting companies. CBS Corporation (NYSE: CBS.A and CBS) is the parent company CBS Interactive, Inc.

Contacts:

CBS
Shannon Jacobs
CBS Interactive
sljacobs@cbs.com
212.975.3161

Erica Jostedt
SutherlandGold Group
ej@sutherlandgold.com
415.848.7172

Loopt®, a revolutionary social-mapping and communication service, today announced a powerful third-party developer program designed to bring new location-aware services to Loopt enabled devices.

Launching as a closed beta, the Loopt Developer Program will give developers access for the first time to Loopt’s live location feed so that developers can create new services that leverage location-based capabilities. Loopt plans to work with 15 to 20 projects from developer applicants in this beta and work closely with selected developers to bring these services to market. Another three to four additional projects will be selected for deeper integration into the Loopt service.

“We are thrilled to offer the first live location developer program that ushers in a new generation of context-sensitive mobile services,” said Sam Altman, CEO and co-Founder of Loopt. “If you have a great idea for a location-aware application and want to build it, the Loopt Developer Program will provide the software and infrastructure to create a proof-of-concept product. We’ll provide a path for commercial release and monetization across carriers and devices for the best applications.”

The Loopt Developer Program arms developers with all the information they need to build a WAP, web, SMS, or native mobile location-aware service, while managing all levels of privacy and security (application-by-application, by time of day, by level of accuracy, and person-by-person) and making applications function cross-carrier and cross-device. Loopt is offering the only location information that updates even while a phone is closed yet still turned on, enabling real-time location services not possible with more traditional push or pull location requests. New Loopt applications could include anything from mobile location-aware ski and surf reports to location-based games and localized web searches on a desktop computer powered by a Loopt enabled phone nearby.

The Loopt Developer Program further extends the company’s commitment to privacy and security innovation by offering developers the most intuitive and effective location privacy capabilities available today. Loopt’s experience and leadership in managing the privacy and security aspects of live location is unmatched and will further drive adoption of cutting-edge best practices across the industry. Loopt will work closely with developer partners to ensure compliance to applicable industry model codes and best practices.

To participate in the closed beta of the Loopt Developer Program visit http://developer.loopt.com and submit a brief summary of how Loopt’s live location feed would be used in the proposed application.

About Loopt

Loopt, based in Silicon-Valley and backed by leading venture capital firms Sequoia Capital and New Enterprise Associates, has created a revolutionary social-mapping service that changes the way friends connect, share and explore in the mobile environment. Leveraging the latest location-based technologies, Loopt automatically updates and delivers friend location maps, messages and alerts on mobile handsets and the Web. Loopt was designed with privacy considerations at its core and offers a variety of effective and easy-to-use privacy controls for subscribers. Loopt works with leading mobile, social networking, and online privacy and security organizations such as the Center for Democracy & Technology, Family Online Safety Institute (member, board of directors), Cyber Safe California (member, advisory board), ConnectSafely.org, Congressional Internet Caucus Advisory Committee, and Ponemon Institute. Loopt is also TRUSTe certified. For more information, please visit www.loopt.com.

Contacts:

Erica Jostedt
SutherlandGold Group
ej@sutherlandgold.com
925.890.6889

Loopt, a revolutionary social-mapping service, today launched new features that will extend the service and allow Loopt users to share location and status messages with friends on any mobile handset or carrier.

Loopt now integrates with a user’s mobile address book and AIM Buddy List, giving users the capability to share their real-time location via text or instant messages. Loopt users can simply send messages to friends and choose to automatically attach their location. For example, a text message or IM sent from Loopt to ‘join me for coffee’ can be accompanied with ‘@ 5th & Main’ and a link to view the location on a map.

“The most common mobile question in the world is ‘Where are you?’ and we’re excited that Loopt can extend the service to a larger mobile universe,” said Loopt co-founder and CEO Sam Altman. “Now, Loopt users can share their location with any friend so there’ll never be any more missed social connections when everyone is on the go.”

Loopt is the only social-mapping service where users can choose to automatically update the location of everyone in a user’s private network of friends and display that information directly on a map on their phone. Loopt also connects friends with a journaling feature that allows users to share “geo tagged” photos and comments, as well as send proximity-based messages to friends nearby. The service can even send alerts when friends are nearby or if a friend has left a journal comment, putting an end to missed connections in the real world.

Loopt is the social mapping leader in offering easy-to-use, intuitive and effective privacy controls and safety features. Loopt is 100 percent permission-based a closed network where users share location information only with their known friends. Users can turn off automatically-updated location sharing at any time, even on a friend-by-friend basis. Loopt works with leading online mobile, social networking and Internet privacy organizations such as the Family Online Safety Institute, Center for Democracy & Technology, and the Ponemon Institute. Loopt is also TRUSTe certified.

Loopt is currently rolling out these new features to its carrier partners. Current users of the Loopt service will receive an in-application message with upgrade details.

About Loopt

Loopt, based in Silicon-Valley and backed by leading venture capital firms Sequoia Capital and New Enterprise Associates, has created a revolutionary social-mapping service that changes the way friends communicate and connect in the mobile environment. Leveraging the latest location-based technologies, Loopt automatically updates and delivers friend location maps, messages and alerts on mobile handsets and the Web. For more information, please visit www.loopt.com.

Contacts:

Erica Jostedt
SutherlandGold Group
ej@sutherlandgold.com
925.890.6889

Loopt today announced the first-ever launch of a social mapping service on a major U.S. carrier. Sprint (NYSE: S) customers nationwide can now find and connect with friends using Loopt. Loopt uses the GPS capabilities on select Sprint phones to facilitate real-world interaction between friends and put an end to frustrating missed connections. Friends are now able to share their location and status messages, send proximity-based messages and view geo-tagged photos and content on-the-go using Loopt on select Sprint phones.

“The most common mobile question in the world is ‘Where are you?’ and we’re excited that Loopt will be able to answer that question for Sprint customers who choose to participate,” said Loopt chief executive officer and co-founder, Sam Altman. “The way we communicate on the mobile phone is about to change forever, as Loopt on Sprint puts an end to missed connections and facilitates real-world interactions.”

Loopt is the only social mapping service that can automatically update the location of everyone in a user’s private network of friends and display that information directly on a map on the phone. Loopt even sends an alert when a friend is near, putting an end to missed connections in the mall, at the movies or around town. It also allows users to send messages to groups of friends or send proximity messages to friends when they are nearby, so they never miss an opportunity to meet up.

Loopt will be available in the coming weeks on more than 25 Sprint and Nextel phones for $2.99 per month, plus standard data charges.

Loopt on Sprint also features geo-tagging capabilities. The service’s journaling feature allows mobile users to “geo tag” locations and capture their experiences to share with friends in their private network.

Loopt is the social mapping leader in offering effective privacy controls and safety features for end users. For example, Loopt is 100% permission-based and users share location information only with their Loopt-friends via private networks. In addition, Loopt users can easily turn location-sharing on or off at any time on a friend-by-friend basis or for all friends at once. Loopt regularly works with organizations such as the Family Online Safety Institute, ConnectSafely.org, Cyber Safety Advisory Board, and is TRUSTe certified.

About Loopt

Loopt is a Silicon-Valley based startup building a revolutionary social mapping service to change the way people use mobile phones to keep in touch with their friends. Using new location-based technologies, Loopt lets you know where your friends are by automatically updating maps on your mobile handset and the web. Loopt also lets you send messages to nearby friends or receive automatic alerts when they’re nearby so that you never miss an opportunity to meet. With Loopt, mobile subscribers put themselves on the map.

Last year Loopt announced a $5 million Series A financing led by venture capital firms Sequoia Capital and New Enterprise Associates, the same firms that helped found Google and TiVo among many other technology innovators. Loopt launched on Boost Mobile last November and signed up more than 100,000 customers in its first three months of launch.

Contacts:

Erica Jostedt
SutherlandGold Group for Loopt
925.890.6889
ejostedt@sutherlandgold.com Emmy Anderson
Sprint
913.794.3467
emmy.anderson@sprint.com

Loopt, a revolutionary social-mapping service that is changing the way people use mobile phones to keep in touch with their friends, has been named one of the 10 wireless entertainment players to watch in 2007 by IDC, the premier global market intelligence and advisory firm in the information technology and telecommunication industries.

In the “10 Emerging Entertainment Players to Watch in 2006,” report issued today, IDC highlights some of the most interesting and pioneering companies in the wireless entertainment sector.

“With its ‘social mapping’ service, Loopt is a prime example of the new wave of data services combining Location-based Services (LBS) with key features such as mobile community and mobile user-generated content, which have become gating factors for data consumption,” said Julien Blin, research analyst for IDC’s Wireless and Mobile Communications.

“IDC research suggests that LBS, social networking/mobile community, mobile user-generated content, and mobile advertising markets should start to experience a fairly significant growth in 2007 and beyond,” Blin adds. “IDC believes Loopt is poised to emerge as a serious player in those respective markets through its consumer-oriented and secure social mapping application and its growing relationships with leading U.S. carriers, media companies, and LBS technology providers.”

The Loopt service is currently deployed on Boost Mobile. Later this year, Boost Loopt will be pre-installed on every one of the carrier’s handsets. Boost customers currently may download Boost Loopt directly from their Java ®-enabled Boost Mobile phone or from Boost LIVE at www.boostlive.com. Loopt will be available on other major U.S. carriers in the near future.

“We are honored to be selected by IDC as one of 10 companies having a major impact on wireless entertainment and driving the adoption of mobile application services,” said Sam Altman, Loopt CEO and co-founder. “As the IDC points out, Loopt goes beyond traditional LBS applications, which may only give users their current location, to instead provide them within array of services, including status messages, friend alerts, mobile journaling, and other on-the-go experiences.”

Unlike other social location services, Loopt automatically updates the location of everyone in a private network of friends and displays that information directly on a map on the phone. Boost Loopt even sends an alert when a friend in the network is near, putting an end to missed connections in the mall, at the movies or around town.

Boost Loopt also protects the privacy of its users by incorporating a variety of safety features and privacy controls. For example, users of the Boost Loopt service can choose who can see their location at any time.

For more information about Boost Loopt safety tips, terms of use and privacy notice, visit www.loopt.com.

About Loopt

Loopt is a Palo Alto-based startup building a revolutionary social mapping service to change the way people use mobile phones to keep in touch with their friends. Using new location-based technologies, Loopt lets you know where your friends are by automatically updating maps on your mobile handset and the web. Loopt also lets you send messages to nearby friends or receive automatic alerts when they’re nearby so that you never miss an opportunity to meet. With Loopt, mobile subscribers put themselves on the map.

Earlier this year, Loopt announced a $5 million Series A financing led by venture capital firms Sequoia Capital and New Enterprise Associates, the same firms that helped found Google and TiVo among many other technology innovators. Loopt has launched on Boost Mobile and will be available on most major US carriers in the future.

Contacts:

Erica Jostedt
SutherlandGold Group
415-848-7172
ejostedt@sutherlandgold.com

Boost Mobile and Loopt today announced the first-of-a-kind location-based social mapping service that enables young mobile phone users to share their location, status messages, photos and other on-the-go experiences with friends from their Boost Mobile phone. Unlike other social location services, Boost Loopt, available to all Boost users on November 20, automatically updates the location of everyone in a private network of Boost customers and displays that information directly on a map on the phone. Boost Loopt even sends an alert when a friend in the network is near, putting an end to missed connections in the mall, at the movies or around town.

Boost Loopt also brings geo-tagging capabilities to a major U.S. wireless carrier for the first time. The service’s journaling feature allows mobile users to “geo tag” locations and captures their experience with friends in their private network.

“Fourteen to 25-year-olds are committed to their social circles and constantly want to know where their friends ‘are at.’ They also comprise the majority of Boost Mobile’s customer base. Could there be a more perfect marriage?” said Craig Thole, director of value added services, Boost Mobile. “We already know that exclusive pay-as-you-go services, such as Boost Walkie Talkie, have proven to be very sticky with our customers and we expect Boost Loopt to see similar interest on our network.”

Boost Mobile is offering Boost Loopt to its customers with java-enabled handsets for free through the remainder of 2006. Starting January 2007, Boost Loopt will be offered on a Pay-As-You-Go basis for $2.99 per month with the first 30 days free. Beginning November 20, Boost customers may download Boost Loopt directly from their Java ®-enabled Boost Mobile phone or from Boost LIVE at www.boostlive.com.

Boost Loopt also protects the privacy of its users by incorporating a variety of safety features and privacy controls. For example, users of the Boost Loopt service must give permission allowing others to have access to their location. For more information about Boost Loopt safety tips, terms of use and privacy notice, visit www.loopt.com.

“The young and social subscribers of Boost are the perfect audience to inaugurate this new and innovative service,” said Loopt founder Sam Altman. “Boost’s tagline asks the question ‘Where you at?’ And now Loopt’s social mapping service can answer that question for every Boost Mobile user.”

Today, Boost Mobile and Loopt announced the launch of Boost Loopt with a major event in New York City’s Times Square. At the same time they kicked off a promotion which, beginning November 20, gives Boost subscribers and others in the New York City metro area the ability to win daily prizes including, but not limited to tickets to Knicks home games, consumer electronics, music, movies, concerts and much more. Over the six week period, these New York Boost subscribers and other entrants will encounter approximately 130 random event invitations listing the times and locations of where the Boost Loopt Market Manager will appear.

Boost Mobile customers can use Boost Loopt to connect with their friends and locate the Market Manager, in order to claim the daily prize. Winners will be selected based on their ability to get to the event invite location first with a friend and demonstrate that they have Boost Loopt service on their phone. The promotion is available to U.S. residents and includes a national sweepstakes overlay. For more information about the promotion and sweepstakes, and to sign up or obtain a copy of the official rules, www.boostmobile.com. Boost Loopt will also be promoted via a multi-million dollar marketing campaign that commences this month on cable television and other national outlets.

The Boost Mobile agreement is the first major partnership for Silicon Valley-based Loopt, which was founded last year by Sam Altman while he was a student at Stanford University.

About Boost Mobile

Based in Irvine, California, Boost Mobile, LLC, a division of Sprint Nextel Corporation, (NYSE: S), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market. Boost is among the fastest growing wireless services in the U.S. and now has more than 3.8 million customers – the majority of which are under the age of 25. Boost-branded wireless phones with its exclusive BoostTM Walkie-Talkie service and Re-Boost Cards are available nationwide at locations where youth prefer to shop, including national retailers and convenience stores, and merchants that focus on fashion, music, and action sports-related activities. Experience Boost on the Web at www.boostmobile.com.

About Loopt

Loopt is a Palo Alto-based startup building a revolutionary social mapping service to change the way people use mobile phones to keep in touch with their friends. Using new location-based technologies, Loopt lets you know where your friends are by automatically updating maps on your mobile handset and the web. Loopt also lets you send messages to nearby friends or receive automatic alerts when they’re nearby so that you never miss an opportunity to meet. With Loopt, mobile subscribers put themselves on the map. Earlier this year, Loopt announced a $5 million Series A financing led by venture capital firms Sequoia Capital and New Enterprise Associates, the same firms that helped found Google and TiVo among many other technology innovators. Loopt has launched on Boost Mobile and will be available on most major US carriers in the future.

Contacts:

Boost Mobile Media Bureau
949-789-4900
Press@boostmobile.com Erica Jostedt
SutherlandGold Group
415-848-7172
ejostedt@sutherlandgold.com

Loopt®, a revolutionary social-mapping and communication service, today announced that Maponics, the leading provider of nationwide neighborhood map data, will provide neighborhood level details and information for the Loopt service.

“Urban dwellers think about locations in terms of neighborhoods. Adding Maponics neighborhood data to the Loopt platform will allow our users to easily view and share which neighborhood something is happening in with their friends,” said Evan Tana, Director of Product Marketing at Loopt. “By helping users communicate about location in an intuitive way, Loopt makes staying in touch with friends and connecting on the go fun and easy.”

With Loopt, users can see a constant update of where friends in their private network are located and view a map on their mobile phone. Loopt users can also connect and share their location with anyone in their address book or AIM buddy list by broadcasting status or proximity messages, journal entries and geo-tagged pictures.

“We love being a part of a service that leverages our premier neighborhood map data to help people connect better,” said Steve Zuckerman, Director of Mapping & Data Operations at Maponics. “Innovators like Loopt have the foresight to incorporate customer-driven features like neighborhood searching and we’re pleased to have been chosen as part of their solution.”

Loopt is currently available on Boost and Sprint Nextel with more carriers coming soon.

About Loopt

Loopt, based in Silicon-Valley and backed by leading venture capital firms Sequoia Capital and New Enterprise Associates, has created a revolutionary social-mapping service that changes the way friends communicate and connect in the mobile environment. Leveraging the latest location-based technologies, Loopt automatically updates and delivers friend location maps, messages and alerts on mobile handsets and the Web. Loopt was designed with privacy considerations at its core and offers a variety of effective and easy-to-use privacy controls for subscribers. Loopt works with leading mobile, social networking, and online privacy and security organizations such as the Center for Democracy & Technology, Family Online Safety Institute (member, board of directors), Cyber Safe California (member, advisory board), ConnectSafely.org, Congressional Internet Caucus Advisory Committee, and Ponemon Institute. Loopt is also TRUSTe certified. For more information, please visit www.loopt.com.

About Maponics

America’s largest corporations entrust Maponics with their mapping and data needs – including 20% of the Fortune 500. Maponics is located in Norwich, Vermont, with customers throughout the U.S. and Canada. Learn more at www.maponics.com.

Contacts:

Erica Jostedt
SutherlandGold Group
ej@sutherlandgold.com
415.848.7172