Loopt®, an interoperable social-mapping and communication service, announced today that Brian Knapp, Chief Privacy Officer and Vice President, has been selected to join the Future of Privacy Forum (FPF), a consortium of dedicated technologists, policymakers, industry groups and advocates focused on developing and advancing privacy practices in a manner that benefits businesses and consumers alike.

The Future of Privacy Forum was established by Jules Polonetsky and Christopher Wolf to address emerging privacy issues brought about by the advancement of technology. The forum brings together thought leaders from business, government and the FPF Advisory board, to address the steps needed to establish best practices and give consumers greater control over their privacy online. The 23-member advisory board includes privacy experts from top companies and advocacy groups. These individuals joined FPF in support of transparency, user control and the advancement of trustworthy data practices. For more information about FPF and the role of the Advisory board please visit www.futureofprivacy.org.

“It is the feedback and ideas generated from privacy and security organizations like the Future of Privacy Forum that has helped Loopt meet our goal of offering effective end user privacy controls and policies,” said Brian Knapp, Chief Privacy Officer of Loopt. “Cooperation among companies, government agencies, and non-governmental organizations is essential to developing online data best practices for the new generation of very valuable and compelling consumer services and applications. I’m eager to begin this important work with the Future of Privacy Forum.”

Loopt’s consumer service helps friends connect on the fly and navigate their social lives by orienting them to people, places and events around them. Loopt shows users where friends are located and what they are doing via detailed, interactive maps on their mobile phones. Loopt users can share location across all major U.S. carrier networks including AT&T, Sprint Nextel, Verizon Wireless, Boost Mobile, MetroPCS and T-Mobile on more than 100 mobile devices including the iPhone and BlackBerry. Support for the Android platform will be available by the end of the year. Loopt users can also easily share their location information with popular web services such as Facebook®, MySpace® and Twitter or personal blogs and websites.

Loopt aspires to achieve effective “privacy by design” with a fact-based, end user-centric, and cooperative approach that drives privacy innovation and the development of best practices. Loopt has actively worked to establish and promote best practices in privacy and security throughout the LBS industry. Loopt offers intuitive and effective privacy controls and security features for its users. The service is completely permission-based and users share location information only with their selected friends, communities and services. Users can easily control location-sharing at any time, and even manage location sharing on a friend-by-friend basis. In addition to participating in the newly formed Future of Privacy Forum, Loopt regularly works with organizations such as the Family Online Safety Institute, Connect Safely, Progress & Freedom Foundation’s Center for Digital Media Freedom, and the Internet Safety Technical Task Force.

For more information about Loopt please visit www.loopt.com.

About Loopt

Loopt, based in Silicon-Valley and backed by leading venture capital firms Sequoia Capital and New Enterprise Associates, has created a truly interoperable and accessible social-mapping service that is available across multiple carrier networks and supported on over 100 mobile devices. Leveraging the latest location technology, Loopt changes the way people connect, share and explore in the real world. Loopt was designed with privacy considerations at its core and offers a variety of effective and easy-to-use privacy controls for subscribers. Loopt works with leading mobile, social networking, and online privacy and security organizations such as The Family Online Safety Institute, Cyber Safe California, ConnectSafely.org, Congressional Internet Caucus Advisory Committee, Progress & Freedom Foundation’s Center for Digital Media Freedom, and the Internet Safety Task Force. Loopt is also TRUSTe certified. For more information, please visit www.loopt.com.

Loopt®, a revolutionary social-mapping and communication service, announced today an agreement with SnapTrack Inc., a wholly owned subsidiary of Qualcomm, to use QPoint™ location-based server software to provide social mapping and other advanced location services. Loopt will help enable wireless carriers and a broader set of customers to provide certain high-performance, compelling location-based services (LBS). This agreement allows Loopt to address many of the economic challenges that have prevented the proliferation and success of high frequency, high accuracy location-based services.

“The accuracy of GPS intensive applications like ours is dependent on frequent use of location-based information and QPoint helps enable the use of location applications in a cost effective manner,” said Sam Altman, co-founder and chief executive officer of Loopt. “We’re excited to use QPoint location server software to help drive the LBS industry forward.”

As mobile devices have improved, there has been industry-wide, explosive growth of data services, and location is now a key attribute of the mobile experience. Loopt believes all leading edge mobile services, such as social networking, commerce and local advertising, will require real-time, high frequency, high accuracy location-based services from operators and other location providers. The success of the Loopt mobile social mapping service is an early example of this growing trend.

“As location-based services become more prevalent, frequent access to precise location information will be a necessity,” said Richard Bachand, vice president of Intellectual Property for SnapTrack. “We are pleased that Loopt, a leader in location applications and services, is working to help make this a reality.”

Loopt has created a truly interoperable and accessible social-mapping service that is available across multiple carrier networks and supported on over 100 mobile devices. Leveraging the QPoint location server software, Loopt will be able to connect users to Loopt’s social mapping services like never before.

About Loopt

Loopt, based in Silicon-Valley and backed by leading venture capital firms Sequoia Capital and New Enterprise Associates, has created a truly interoperable and accessible social-mapping service that is available across multiple carrier networks and supported on over 100 mobile devices. Leveraging the latest location technology, Loopt changes the way people connect, share and explore in the real world. Loopt was designed with privacy considerations at its core and offers a variety of effective and easy-to-use privacy controls for subscribers. Loopt works with leading mobile, social networking, and online privacy and security organizations such as The Family Online Safety Institute, Cyber Safe California, ConnectSafely.org, Congressional Internet Caucus Advisory Committee, Progress & Freedom Foundation’s Center for Digital Media Freedom, and the Internet Safety Task Force. Loopt is also TRUSTe certified. For more information, please visit www.loopt.com.

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QPoint is a trademark of Qualcomm Incorporated.