Loopt is the First Mobile Service to Get Access to TastingTable.com’s Recommendations for Dining and Drinking in Leading U.S. Metropolitan Areas

Mountain View, CA “ Feb. 17, 2010 “ Loopt (www.loopt.com), the groundbreaking location-based mobile social networking service, today announced it has partnered with Tasting Table (http://tastingtable.com), the free, daily epicurean email about restaurants, bars, wine stores and cookshops in New York, Los Angeles, San Francisco, Chicago and Washington D.C. This strategic partnership continues to expand Loopt’s portfolio of best-of-breed content providers, including Zagat, CitySearch, Bing and more, so that users can quickly and easily access hyper-local information that provides real value from their mobile phone.

Loopt is the first mobile service to provide access to the Tasting Table’s dining and drinking recommendations in a format beyond the publication’s daily emails. Loopt users can find Tasting Table-approved restaurants and bars in the Loopt Pulse on Loopt’s free mobile application. Food and drink recommendations include contact details, directions, menus, editorial insights, special offers, and links to recent reviews. Loopt users can check into the restaurant and also leave Tips for other Loopt users.

Our partnership with Tasting Table allows Loopt users to access daily updates to Tasting Table editorial in our most popular cities “ not only buzz-worthy new restaurants, but also forgotten classics and under-the-radar bars. said Sam Altman, CEO of Loopt. We want to provide our users the very best choices of content, so they can make informed decisions about where to go!

Tasting Table is unique in its approach to editorial coverage: every recommendation is based on first-hand research–not blog posts or press releases–from the publication’s trusted team of local editors who eat and live in the cities they cover. Tasting Table’s restaurants cover the following metropolitan areas: New York, Los Angeles, Chicago, San Francisco and Washington D.C.

We are excited to partner with Loopt to provide a useful way to access our food & drink recommendations using Loopt’s terrific location-based application, said Geoff Bartakovics, CEO of Tasting Table. Our daily email subscribers receive one new great restaurant or bar idea from us daily, but we know that when you’re standing on a corner looking for a great place to enjoy an impromptu lunch with a friend, you need a better way to find our recommendations than an inbox search allows”

With more than 3 million registered users and partnerships with every major U.S. carrier, Loopt is the leading location-based social networking service. Loopt also has existing content partnerships with Bing, CitySearch and Zagat to provide the broadest coverage of restaurant and points of interest of any location based service.

People can download Loopt for free from the Apple iTunes store, or directly from http://www.loopt.com. Loopt runs on over 100 phones, including the iPhone, Blackberry devices and Android. See http://www.loopt.com/phones for the full range of supported handsets.

About Loopt

Loopt is the leading location-based social mapping service that allows individuals to use their location to discover the world around them “ enabling them to find and enjoy the friends, places, and events that mean the most right here and now using their mobile phones. Users can also check in to locations, share location updates, tips, photos and comments with friends and share across online social networks, communities and blogs.

The Loopt service has more than 3 million registered users and partnerships with every major U.S. mobile phone carrier. The service is available on over 100 phones, including the iPhone, Blackberry devices and Android. (See http://www.loopt.com/phones for the full range of supported handsets.) The company is located in Silicon-Valley and backed by leading venture capital firms Sequoia Capital and New Enterprise Associates.

Loopt was designed with privacy considerations at its core and offers a variety of effective and intuitive privacy controls.

For more information, please visit www.loopt.com.

About Tasting Table

Tasting Table is the free daily epicurean email about restaurants, bars, wine stores and cookshops in New York, Los Angeles, San Francisco, Chicago and Washington D.C. Each day we serve our readers a single recommendation that we have tested, tasted, sipped or supped. Our content is written by our team of local editors who live and eat in the cities they cover. Tasting Table launched in October, 2008 in New York city with just 50 subscribers and today boasts five daily editions reaching hundreds of thousands of adventurous eaters. A free subscription can be activated at http://tastingtable.com

For more information, please visit www.tastingtable.com.

Media Contact:

Alice Lankester
Loopt, Inc.
Press@loopt.com
650.230.6064

Paul Loeffler
On Behalf of Loopt, Inc.
Loopt@sutherlandgold.com
510.593.6765

Kai Mathey
On behalf of TastingTable.com
press@tastingtable.com
347.994.8623

Mountain View, CA – November 3, 2009 “ Loopt will launch a major update designed to connect users to the most relevant places and people nearby for its free application on certain key mobile devices. This brand new version of Loopt enhances users’ ability to discover the world around them “ revealing who’s around, what to do, and where to go.

Loopt introduces Pulse, a new feature that offers dynamically-generated, relevant local content about places and events from some of the best sources on the Web. Pulse offers the power of friends’ recommendations, the Loopt community’s real-time feedback, and information from premium, local content sources to help users find what to do.

Local discovery has never been done very well, which makes it harder than it should be for consumers and local businesses to connect. If you know exactly what you want, then major online search engines are okay. But, if you want to find the best new restaurant to check out, look for local concerts happening tonight to go to with friends, or find a place that’s particularly popular right now, then you’ve probably been underwhelmed.

It’s difficult to get results from lots of different premium, local content sources at once, and it’s always great to receive your friends’ trusted recommendations on the places they like. We think we’ve taken a huge step forward on all of these fronts, said Sam Altman, CEO of Loopt.

Another area that’s never been done really well is delivering relevant local coupons. This delights everyone when done well, and we’re thrilled to bring you special offers when you’re near retailers, restaurants, and many other establishments in this new version of Loopt. You can save these coupons, get directions to or call the establishment, and then redeem the coupon once you’re there. We’ve had a fantastic response to these coupons from our early testers, said Altman.

Loopt is proud to join with NAVTEQ. NAVTEQ LocationPoint Advertising enables Loopt to provide highly targeted and relevant offers and promotions in a mobile environment when and where consumers are making shopping and purchasing decisions. Further, it provides a means for monetization of applications in a manner that actually enhances the user experience.

With NAVTEQ LocationPoint, Loopt users who are looking for nearby friends and a place to meet can view offers from nearby merchants such as coffee shops and restaurants that match their needs. Merchant locations are displayed and merchant services and special offers can be advertised with rich graphical promotions and mobile coupons, as well as engaging calls to action including: Click-to-Call, Click-to-Coupon, and Click-to-Route.

Loopt is also proud to partner with Zagat, the world’s leading provider of consumer-survey based information. Zagat’s quality, trusted information is based on the collective experiences of thousands of avid consumers.

We are excited to offer the Loopt community access to Zagat’s top lists and information about special Zagat events in their area, said Nina S. Zagat, Co-Founder and Co-Chair of Zagat Survey. “It is our mission to provide consumers with Zagat content wherever they are and whenever they need it.”

The new Loopt application also offers updates to its core service, including improved check-in functionality, the ability to rate local places and events, and a feed of the latest activities of friends listed in real-time.

Loopt is currently supported on more than 100 mobile devices across all the major U.S. carriers. Go to http://www.loopt.com to sign up for Loopt.

About Loopt

Loopt, based in Silicon-Valley and backed by leading venture capital firms Sequoia Capital and New Enterprise Associates, has created an interoperable social-mapping service that allows individuals to use their location to discover the world around them “ enabling them to find and enjoy the people, places, and events that mean the most right here and now using their mobile phones. With Loopt, individuals will always know who’s around, what to do, or where to go. Loopt is available across all the major U.S. carriers and supported on over 100 mobile devices. Loopt was designed with privacy considerations at its core and offers a variety of effective and intuitive privacy controls.

For more information, please visit http://www.loopt.com.