Loopt is the First Mobile Service to Get Access to TastingTable.com’s Recommendations for Dining and Drinking in Leading U.S. Metropolitan Areas

Mountain View, CA ” Feb. 17, 2010 ” Loopt (www.loopt.com), the groundbreaking location-based mobile social networking service, today announced it has partnered with Tasting Table (http://tastingtable.com), the free, daily epicurean email about restaurants, bars, wine stores and cookshops in New York, Los Angeles, San Francisco, Chicago and Washington D.C. This strategic partnership continues to expand Loopt’s portfolio of best-of-breed content providers, including Zagat, CitySearch, Bing and more, so that users can quickly and easily access hyper-local information that provides real value from their mobile phone.

Loopt is the first mobile service to provide access to the Tasting Table’s dining and drinking recommendations in a format beyond the publication’s daily emails. Loopt users can find Tasting Table-approved restaurants and bars in the Loopt Pulse on Loopt’s free mobile application. Food and drink recommendations include contact details, directions, menus, editorial insights, special offers, and links to recent reviews. Loopt users can check into the restaurant and also leave Tips for other Loopt users.

Our partnership with Tasting Table allows Loopt users to access daily updates to Tasting Table editorial in our most popular cities ” not only buzz-worthy new restaurants, but also forgotten classics and under-the-radar bars.” said Sam Altman, CEO of Loopt. We want to provide our users the very best choices of content, so they can make informed decisions about where to go!

Tasting Table is unique in its approach to editorial coverage: every recommendation is based on first-hand research–not blog posts or press releases–from the publication’s trusted team of local editors who eat and live in the cities they cover. Tasting Table’s restaurants cover the following metropolitan areas: New York, Los Angeles, Chicago, San Francisco and Washington D.C.

We are excited to partner with Loopt to provide a useful way to access our food & drink recommendations using Loopt’s terrific location-based application, said Geoff Bartakovics, CEO of Tasting Table. Our daily email subscribers receive one new great restaurant or bar idea from us daily, but we know that when you’re standing on a corner looking for a great place to enjoy an impromptu lunch with a friend, you need a better way to find our recommendations than an inbox search allows”

With more than 3 million registered users and partnerships with every major U.S. carrier, Loopt is the leading location-based social networking service. Loopt also has existing content partnerships with Bing, CitySearch and Zagat to provide the broadest coverage of restaurant and points of interest of any location based service.

People can download Loopt for free from the Apple iTunes store, or directly from http://www.loopt.com. Loopt runs on over 100 phones, including the iPhone, Blackberry devices and Android. See http://www.loopt.com/phones for the full range of supported handsets.

About Loopt

“Loopt is the leading location-based social mapping service that allows individuals to use their location to discover the world around them” enabling them to find and enjoy the friends, places, and events that mean the most right here and now using their mobile phones. Users can also check in to locations, share location updates, tips, photos and comments with friends and share across online social networks, communities and blogs.

The Loopt service has more than 3 million registered users and partnerships with every major U.S. mobile phone carrier. The service is available on over 100 phones, including the iPhone, Blackberry devices and Android. (See http://www.loopt.com/phones for the full range of supported handsets.) The company is located in Silicon-Valley and backed by leading venture capital firms Sequoia Capital and New Enterprise Associates.

Loopt was designed with privacy considerations at its core and offers a variety of effective and intuitive privacy controls.

For more information, please visit www.loopt.com.

About Tasting Table

Tasting Table is the free daily epicurean email about restaurants, bars, wine stores and cookshops in New York, Los Angeles, San Francisco, Chicago and Washington D.C. Each day we serve our readers a single recommendation that we have tested, tasted, sipped or supped. Our content is written by our team of local editors who live and eat in the cities they cover. Tasting Table launched in October, 2008 in New York city with just 50 subscribers and today boasts five daily editions reaching hundreds of thousands of adventurous eaters. A free subscription can be activated at http://tastingtable.com

For more information, please visit www.tastingtable.com.

Media Contact:

Alice Lankester
Loopt, Inc.
Press@loopt.com
650.230.6064

Paul Loeffler
On Behalf of Loopt, Inc.
Loopt@sutherlandgold.com
510.593.6765

Kai Mathey
On behalf of TastingTable.com
press@tastingtable.com
347.994.8623

Loopt Users Get Coupons and Specials For Retail and Service Outlets Right Around the Corner in New Offering Powered by Mobile Spinach

Mountain View, CA ” Feb. 8, 2010 “ Loopt (www.loopt.com), the groundbreaking location-based mobile social networking service, today announced it has integrated local advertising that lets mobile consumers tap into offers, coupons and discounts with local neighborhood retailers. This new set of local advertising offers on Loopt is powered by Mobile Spinach, who has built a database of completely unique, relevant and hyper-targeted local offers not available through any other service provider.

For example, Blowfish Sushi, a Sushi restaurant in San Francisco, offers any signature roll for free which typically costs $10-$15 per roll. Or Palio DâAsti, an Italian Restaurant in San Francisco’s Financial District offers an exclusive 30% off dinner this week only! Loopt users can simply show their phone message at the restaurant to receive these discounts. These and other offers will be available to all users in San Francisco. Additional major metropolitan areas such as Los Angeles and New York will be added during the coming months.

Loopt users can now get offers and discounts everyday on the items and events they are interested in and be able to redeem these discounts right from the handset, said Sam Altman, CEO of Loopt. We love adding fun to the Loopt experience, especially when it brings real value to our users by allowing them to save money on everyday things they want and need.

Loopt users are informed about offers from local merchants in their immediate neighborhood, and are provided directions and contact details for the retailer. Offers can be redeemed directly from the phone, or can be sent by SMS and Email.

We like to say that, Mobile Spinach is good for you and that’s because we can really inject some oomph into your entertainment and shopping without you ever having to go online or search the web, said CEO Antonio Vitti. We’re delivering this new shopping power right to the mobile handset.

The service provides local merchants with a simple, cost-effective tool to reach highly targeted audiences while providing consumers with real value through discounts and offers on everyday things they want and need.

With more than 3 million registered users and partnerships with every major U.S. carrier, Loopt is the leading location-based social networking service. People can download Loopt for free from the Apple iTunes store, or directly from http://www.loopt.com. Loopt runs on over 100 phones, including the iPhone, Blackberry devices and Android. See http://www.loopt.com/phones for the full range of supported handsets.

About Loopt

Loopt is the leading location-based social mapping service that allows individuals to use their location to discover the world around them, enabling them to find and enjoy the friends, places, and events that mean the most right here and now using their mobile phones. Users can also check in to locations, share location updates, tips, photos and comments with friends and share across online social networks, communities and blogs.

The Loopt service has more than 3 million registered users and partnerships with every major U.S. mobile phone carrier. The service is available on over 100 phones, including the iPhone, Blackberry devices and Android. (See http://www.loopt.com/phones for the full range of supported handsets.) The company is located in Silicon-Valley and backed by leading venture capital firms Sequoia Capital and New Enterprise Associates.

Loopt was designed with privacy considerations at its core and offers a variety of effective and intuitive privacy controls.

About Mobile Spinach

Mobile Spinach is a free mobile membership community that shares exclusive local merchant offers, promotions, sales, discounts and deals to its members via text message and email.

Mobile Spinach brings its members exclusive deals on events, restaurants, shopping, spas, travel, music and more.

Mobile Spinach members have power to decide what kind of stuff they would like to receive discounts on and also how often they receive Mobile Spinach Text Alerts. The customer has all the control.

For more information, please visit www.mobilespinach.com

Media Contact:

Alice Lankester
Loopt, Inc.
Press@loopt.com
(650) 230-6064

Paul Loeffler
On Behalf of Loopt, Inc.
Loopt@sutherlandgold.com
510.593.6765

Rich Wright
On behalf of Mobile Spinach, Inc.
rich@mblspn.com
415.710.9111