Go Places, Find Friends, Get Stuff — Loopt Star Brings Rewards from Major Retailers and Organizations to Mobile Consumers via Unique Mobile Rewards Game

Mountain View, CA., – June 1st, 2010 – Loopt (www.loopt.com), the leading location-based social mapping service, today launched a first-of-its-kind mobile rewards game called Loopt Star that lets consumers check in to compete with friends and win real-world rewards from retailers and organizations.

With the new Loopt Star, users play with friends and gain Achievements, coupons, and other brand-specified rewards for checking into specific locations. Each participating organization can offer a unique reward for fulfilling specific actions such as: check in a certain number of times, or with a specified number of Facebook friends. Loopt Star also lets users optionally share their location with friends.

Loopt Star offers retailers a virtual loyalty card, allowing them to connect directly with their customers when they’re out and about, driving foot traffic and encouraging repeat visits. It offers retailers and businesses a unique “cost per visit” business model.

“Hyper-local advertising should be about much more than simply clicking on a banner ad—it should be about connecting with brands and getting rewarded for loyalty. Brands want to turn their existing customers into better ones,” said Sam Altman, co-founder and CEO of Loopt. “Loopt Star enables brands to create customized campaigns that reach their customers in a completely targeted, interactive way that rewards the behaviors they want.”

In addition to brand-specific customized rewards, Loopt Star will also allow the person with the most check-ins at a specific place to become the “Boss” of that location. Leaderboards allow users to compete with their Facebook friends to for the most check in points. Dozens of hidden Achievements will also be available to Loopt Star game players at launch — to be won when certain check-in actions are performed.

Loopt Star adds a key social component by being the first mobile location App based purely on Facebook Connect. Users can share their current location in real-time with all of their friends on Facebook, and alert friends via their Facebook News Feed about special offers they see on Loopt Star that are available to anyone. With its close integration into Facebook, Loopt Star allows Facebook friends stay up to date on where friends are and what they’re doing.

Customizable Rewards for Brands

Brands can use Loopt Star to create fun, engaging campaigns that deliver foot traffic, connect with customers, build a strong community and increase their Facebook fan base. Customized brand campaigns can specify:

• The qualifying retail locations
• The qualifying time of day, day of week, or time span
• The qualifying number of check in times
• Whether they need to check in with friends, and the number of friends
• Which rewards are available to friends through the Facebook newsfeed (for example, “the next person to check into Joe’s Restaurant today gets free dessert” can appear on the newsfeed to all Facebook friends.)
• Specific and virtual rewards, such as Achievements, special titles, discount coupons, etc. Special titles allow retailers to offer a custom “Boss” title and graphic to the person who checks in the most at an individual location

Loopt is working directly with top brands to customize all aspects of Loopt Star, from the activity needed to earn the reward, to the type of virtual or real-world reward earned.

For example, Loopt Star users can check into any bar in the United States with two Facebook friends, and everyone instantly earns five free songs from leading popular music recording artists. (To see the songs available to win, go to http://www.amplified.com/loopt.)

Campaigns available at launch include can be found on the Loopt blog at http://blog.loopt.com, and also inside the App itself, listed in “Rewards Nearby” on the Check In screen. Loopt Star users can expect new campaigns and Achievements to come online continuously.

Loopt Star is available starting today free for iPhone and iPod Touch through the App Store or www.itunes.com/app/looptstar. For more information about Star, go to www.looptstar.com.

About Loopt
Loopt is the leading location-based mobile social mapping company. Loopt produces a suite of mobile applications including Loopt, Loopt Pulse for iPad, and Loopt Mix, to allow users to discover the world around them. Loopt products use location on mobile phones, iPad and iPod touch devices to help their users find and enjoy the friends, places, and events around them right now. The Loopt services have more than 3 million registered users and partnerships with every major U.S. mobile phone carrier. Loopt is available on over 100 phones, including iPhone. (See www.loopt.com/phones for the full range of supported handsets.) Loopt was designed with privacy considerations at its core and offers a variety of effective and intuitive privacy controls.

Contact:
Alice Lankester
Loopt, Inc.
press@loopt.com
650.230.6064

Paul Loeffler
On behalf of Loopt, Inc.
loopt@sutherlandgold.com
510.593.6765