Rewards Include In-Store Discounts for Checking In at Sports Authority and Cash Cards for Checking In at Pro Sports Stadiums

MOUNTAINVIEW, Calif. and ENGLEWOOD, Colo. – September 16, 2010 – Loopt, the leading social mapping company, and Sports Authority, the nation’s premier full-line sporting goods retailer, announced today that Sports Authority will offer two rewards to its customers through Loopt Star, a rewards app for the iPhone.

Loopt Star users can receive rewards in two ways:

• Check in at any professional sports team stadium (baseball, basketball or football), and receive a $10 cash card to use on any purchase at Sports Authority.
• Check in at any Sports Authority store, and receive $10 off a purchase of $50 or more.

“Loopt is really good at pinning down locations, which has helped us cater this deal directly to sports fans, whether they’re at a stadium or in our store,” said Clay Cowan, VP of Digital Marketing and E-Commerce of Sports Authority. “With this Loopt Star offer, we’re able to give something valuable to our customers to reward their loyalty.  As the sporting goods value and authority leader, we’re thrilled to be able to share these great deals on great gear to sports lovers on Loopt Star.”

“Sports Authority is demonstrating great leadership by rewarding its customers with a really valuable deal – cold hard cash to spend at its stores,” said Sam Altman, co-founder and CEO, Loopt. “Extending the deal past the walls of its own store, Sports Authority is casting a wide net for interactions with existing or potential customers. I can’t wait for the next baseball game, so I can squeeze in a Loopt Star reward before the season’s over.”

The rewards are available today, so users can go to either location and check in immediately to reap the rewards from Sports Authority. Loopt Star is available through iTunes, here: http://itunes.com/app/LooptStar

About The Sports Authority

Headquartered in Englewood, Colo., The Sports Authority is one of the nation’s largest full-line sporting goods retailers, offering a comprehensive and high-quality assortment of brand name sporting apparel and equipment at competitive prices.

The Sports Authority is staffed with experts in all areas of sports and fitness related topics, and strives to be the ultimate “authority,” both on and off the field. Whether in the game or cheering from the sidelines, The Sports Authority is the leading destination for consumers to fulfill their own sports equipment needs, as well as find their favorite team’s apparel.

The Sports Authority operates 462 stores in 45 states, and employs more than 15,000 associates nationwide. It also operates stores in Japan under a partnership with AEON Co., Ltd. The company’s e-commerce website is located at www.sportsauthority.com

About Loopt
Loopt is the leading location-based mobile social mapping company. Loopt produces a suite of mobile applications including Loopt, Loopt Star, Loopt Pulse for iPad, and Loopt Mix, to allow users to discover the world around them. Loopt products use location on mobile phones, iPad and iPod touch devices to help users find and enjoy the friends, places and events around them right now. The Loopt services have more than 4 million registered users and partnerships with every major U.S. mobile phone carrier. Loopt is available on more than 100 phones, including iPhone, Android and BlackBerry phones. (See www.loopt.com/phones for all supported handsets.) Loopt applications offer a variety of effective and intuitive privacy controls. Loopt also provides a high-quality, low-cost Location Platform infrastructure for positioning capabilities on location-based apps and services. Find Loopt at www.loopt.com, www.twitter.com/loopt and www.facebook.com/loopt.

Loopt’s Multi-Faceted Service Delivers More Accurate Location Data to U.S. Cellular Mobile Phone Users Needing to Pinpoint Their Location Accurately and Frequently

MOUNTAIN VIEW, CA–(September 2, 2010) – Loopt, a leading provider of location-based social apps and wireless location infrastructure, today announced that U.S. Cellular, a leading nationwide mobile carrier, will use the Loopt Location Platform to provide assisted location services to U.S. Cellular subscribers. The Loopt Location Platform equips users with more frequent and accurate location updates, allowing U.S. Cellular to extend location-based services (LBS) to even more of their mobile users.

Loopt is a fast-growing location infrastructure partner for United States operators, and the company continues to work aggressively to build out service and customer support offerings for Brew-enabled handsets and growing smartphone user bases.

“Location services are a transformative feature for mobile devices,” said Sam Altman, co-founder and CEO of Loopt. “We’ve been working hard to make the assisted location service and economics work effectively to expand location-based apps to a larger percentage of mobile subscribers, and U.S. Cellular is showing leadership by introducing these services to its users.”

Loopt is working with U.S. Cellular on various location experiences for its customers, including mapping and geo-location apps. U.S. Cellular has leveraged the Loopt Location Platform in their recent partnership with TeleNav and the launch of its new navigation service “Your Navigator Deluxe.” These implementations allow U.S. Cellular customers to do more with their handsets, taking the functionality beyond simple correspondence and enhancing the overall customer experience.

Given the surging awareness and demand for LBS applications, Loopt will continue to partner with U.S. Cellular to bring the latest location services to its customers.

Loopt’s Location Platform is built on QPoint™ location server software that has been licensed to Loopt by SnapTrack, Inc., a wholly owned subsidiary of Qualcomm*, which provides positioning capabilities for hundreds of millions of devices worldwide. Using this positioning technology, Loopt’s hosted LBS solution currently brings advanced location solutions to multiple U.S. carriers.

About Loopt
Loopt is the leading location-based mobile social mapping company. Loopt produces a suite of mobile applications including Loopt, Loopt Star, Loopt Pulse for iPad, and Loopt Mix, to allow users to discover the world around them. Loopt products use location on mobile phones, iPad and iPod touch devices to help their users find and enjoy the friends, places, and events around them right now. The Loopt services have more than 4 million registered users and partnerships with every major U.S. mobile phone carrier. Loopt is available on over 100 phones, including iPhone, Android and BlackBerry phones. (See www.loopt.com/phones for the full range of supported handsets.) Loopt was designed with privacy considerations at its core and offers a variety of effective and intuitive privacy controls. In addition to providing location services to consumers through its mobile applications, Loopt provides a high-quality, low-cost Location Platform infrastructure for positioning capabilities on location-based apps and services. Find Loopt on www.twitter.com/loopt and www.facebook.com/loopt.

About U.S. Cellular
The 9,000 associates of U.S. Cellular believe a wireless phone enhances people’s lives and a wireless company should be in the business of bringing people together. U.S. Cellular has a wide range of monthly plans, including those with unlimited nationwide calling, unlimited free incoming calls and options to prepay. The company has a growing catalog of phones like the BlackBerry® Bold, the touch-screen LG Tritan and HTC Touch Pro 2 and the Android-powered Samsung Acclaim and HTC Desire, which offer e-mail and Web access. Those features are delivered 10 times faster over U.S. Cellular’s 3G Mobile Broadband network. U.S. Cellular believes in the power of the community and has made a commitment to invest more than $4.5 million in teachers and schools during 2009 and 2010. Based in Chicago, the company serves 6.2 million customers across the country. To learn more about the company visit one of its retail stores or www.uscellular.com. You can also check out U.S. Cellular on Facebook.

*Qualcomm is a registered trademark of Qualcomm Incorporated. QPoint is a trademark of Qualcomm Incorporated. All other trademarks are the property of their respective owners.

Loopt Contact:
Sharon Howell
Loopt, Inc.
press@loopt.com
650.230.6069

U.S. Cellular Contact:
Chelsea L. Whittington
U.S. Cellular
chelsea.whittington@uscellular.com
773.355.3561