News Highlights

• Re-designed Loopt version 4.0 includes magnified friend- and place-finding capabilities.
• With a location-centric view of social networks, Loopt lets you see what places around you are popular with the community and with your friends.
• Advanced communications tools include location-based text messaging (expanding Loopt’s “Ping”) and automatic location sharing with a small subset of friends if you’re tired of checking in.
• The company is migrating the rewards from its rewards-only app, Loopt Star, into the main Loopt application, so all users can enjoy rewards.

MOUNTAIN VIEW, Calif. – December 6, 2010 – Loopt, the best way to connect with people and places around you, today introduced a new version of its application, which magnifies the app’s friend- and place-finding capabilities with new features and a completely updated design.

Each new Loopt feature better utilizes the smartphone’s communication and discovery capabilities. All components contribute to a richer experience for people while they’re out and about, displaying a local area’s social relevance for each user. New location-sharing options especially serve people who have become fatigued with checking in.

New survey findings* from Loopt show that location-centric messages such as “where are you?,” “I’m here” and “be right there” rank as the top text messages used (43% of survey respondents ranked these in the top three). Accordingly, Loopt’s Ping feature now serves as an all-encompassing location-based text message. With the addition of text, Loopt’s “Ping” is a simpler way to find out where people are, or to mass-message all friends who are checked in at a place (see a video about Ping here).

“Loopt offers a location-first view of the world, shining a spotlight on friends and places around you, whether they’re on Loopt or Facebook,” said Sam Altman, co-founder and CEO, Loopt. “When our users open Loopt, they see the world in a more relevant way. We continue to work at surfacing interesting information that makes Loopt like x-ray vision, where you can see through city walls and find something compelling, whether it’s being alerted that an old friend is nearby, or that there’s a café around the corner frequented by friends.”

In detail, feature updates to Loopt include (see video here):

• Notifications: A feed of the latest Loopt activity, such as nearby places your friends like to go, and allows you to respond to Pings, friend requests, and see nearby rewards. Here, users will also find “hot” places nearby (this includes places their friends have gone and where a significant amount of Loopt users have gone).
• Simplified background location sharing: Turn background location sharing on or off for a subset of close friends/family so they can see where you are any time, even if the app isn’t open; everyone else only sees you when you check in. This marks a shift in location sharing. The ability to share background location persistently with close friends creates new sharing opportunities for those who don’t want to check in, and a chance for surprise and delight when you’re alerted a friend is nearby.
• Connect with friends in more ways: Loopt is adding text to the existing Ping messages (which previously just requested a friend’s location), which eliminates the need for meet-up text messages like “where are you?” and “almost there,” by pairing a map with those messages. Loopt lets you Ping your Facebook friends as well (by posting a note on their wall).
• Friend list sorting: More sophisticated list sorting of friends, into nearby, recent and by name.
• Find and connect with friends around places: A Places button is now at the center of Loopt’s home screen, incorporating check-in functionality, and also now including more friend- and place-finding features. Find out if friends have been to a place, if they are nearby a place you checked in, or if they are there right now. From a Place page, you can Ping all your friends at that place with a group message.

Loopt also announced today that the company is migrating rewards from its popular rewards-only app, Loopt Star, into Loopt. To kick things off, Loopt is expanding the popular Loopt Star “Discover the Music Around You” reward to the Loopt platform (the reward gives users five free songs from Loopt — with artists including Lady Gaga, Florence and the Machine, and more — for checking into any U.S. bar). Since its launch, Loopt Star has featured rewards from major brands, and more rewards like these will soon come to Loopt. To celebrate the debut of rewards in Loopt, the company will be hosting music events, which will feature more rewards for consumers and are scheduled in New York, San Francisco and Atlanta, Georgia. More information will be available soon here.

About Loopt
Loopt is the best way to connect to people and places around you. Loopt produces a suite of mobile applications including Loopt and Loopt Mix, to allow users to discover the world around them. Loopt products use location on mobile phones to help users find and enjoy the friends, places and events around them right now. Phones with Loopt include the iPhone, Android, BlackBerry and Windows Phone 7 (see www.loopt.com/phones for all supported handsets.) The Loopt services have more than 4 million registered users and partnerships with every major U.S. mobile phone carrier. Loopt applications offer a variety of effective and intuitive privacy controls. Find Loopt at www.loopt.com, www.twitter.com/loopt and www.facebook.com/loopt

*Survey conducted online in November 2010 by Loopt, Inc.

Loopt Contact:
Sharon Howell
Loopt, Inc.
press@loopt.com

Go Places, Find Friends, Get Stuff — Loopt Star Brings Rewards from Major Retailers and Organizations to Mobile Consumers via Unique Mobile Rewards Game

Mountain View, CA., – June 1st, 2010 – Loopt (www.loopt.com), the leading location-based social mapping service, today launched a first-of-its-kind mobile rewards game called Loopt Star that lets consumers check in to compete with friends and win real-world rewards from retailers and organizations.

With the new Loopt Star, users play with friends and gain Achievements, coupons, and other brand-specified rewards for checking into specific locations. Each participating organization can offer a unique reward for fulfilling specific actions such as: check in a certain number of times, or with a specified number of Facebook friends. Loopt Star also lets users optionally share their location with friends.

Loopt Star offers retailers a virtual loyalty card, allowing them to connect directly with their customers when they’re out and about, driving foot traffic and encouraging repeat visits. It offers retailers and businesses a unique “cost per visit” business model.

“Hyper-local advertising should be about much more than simply clicking on a banner ad—it should be about connecting with brands and getting rewarded for loyalty. Brands want to turn their existing customers into better ones,” said Sam Altman, co-founder and CEO of Loopt. “Loopt Star enables brands to create customized campaigns that reach their customers in a completely targeted, interactive way that rewards the behaviors they want.”

In addition to brand-specific customized rewards, Loopt Star will also allow the person with the most check-ins at a specific place to become the “Boss” of that location. Leaderboards allow users to compete with their Facebook friends to for the most check in points. Dozens of hidden Achievements will also be available to Loopt Star game players at launch — to be won when certain check-in actions are performed.

Loopt Star adds a key social component by being the first mobile location App based purely on Facebook Connect. Users can share their current location in real-time with all of their friends on Facebook, and alert friends via their Facebook News Feed about special offers they see on Loopt Star that are available to anyone. With its close integration into Facebook, Loopt Star allows Facebook friends stay up to date on where friends are and what they’re doing.

Customizable Rewards for Brands

Brands can use Loopt Star to create fun, engaging campaigns that deliver foot traffic, connect with customers, build a strong community and increase their Facebook fan base. Customized brand campaigns can specify:

• The qualifying retail locations
• The qualifying time of day, day of week, or time span
• The qualifying number of check in times
• Whether they need to check in with friends, and the number of friends
• Which rewards are available to friends through the Facebook newsfeed (for example, “the next person to check into Joe’s Restaurant today gets free dessert” can appear on the newsfeed to all Facebook friends.)
• Specific and virtual rewards, such as Achievements, special titles, discount coupons, etc. Special titles allow retailers to offer a custom “Boss” title and graphic to the person who checks in the most at an individual location

Loopt is working directly with top brands to customize all aspects of Loopt Star, from the activity needed to earn the reward, to the type of virtual or real-world reward earned.

For example, Loopt Star users can check into any bar in the United States with two Facebook friends, and everyone instantly earns five free songs from leading popular music recording artists. (To see the songs available to win, go to http://www.amplified.com/loopt.)

Campaigns available at launch include can be found on the Loopt blog at http://blog.loopt.com, and also inside the App itself, listed in “Rewards Nearby” on the Check In screen. Loopt Star users can expect new campaigns and Achievements to come online continuously.

Loopt Star is available starting today free for iPhone and iPod Touch through the App Store or www.itunes.com/app/looptstar. For more information about Star, go to www.looptstar.com.

About Loopt
Loopt is the leading location-based mobile social mapping company. Loopt produces a suite of mobile applications including Loopt, Loopt Pulse for iPad, and Loopt Mix, to allow users to discover the world around them. Loopt products use location on mobile phones, iPad and iPod touch devices to help their users find and enjoy the friends, places, and events around them right now. The Loopt services have more than 3 million registered users and partnerships with every major U.S. mobile phone carrier. Loopt is available on over 100 phones, including iPhone. (See www.loopt.com/phones for the full range of supported handsets.) Loopt was designed with privacy considerations at its core and offers a variety of effective and intuitive privacy controls.

Contact:
Alice Lankester
Loopt, Inc.
press@loopt.com
650.230.6064

Paul Loeffler
On behalf of Loopt, Inc.
loopt@sutherlandgold.com
510.593.6765