Simon Cowell is back to see if Americans have “it” … the X Factor — coming to FOX this fall. Even if you don’t have “it,” you’ll at least have something from FOX this month (if you’re in Austin, TX at South by Southwest). FOX is giving out some exclusive X Factor gear as part of the Loopt Rewards Wagon to get everyone geared up for the new show. It’s sure to put the “X” in SXSW.

If you remember the Super Bowl commercial, you’ll be thrilled at what’s coming…

Get ready for the Reward Alerts by checking in once you get to Austin!