Loopt is reaping the benefits of advertising. Downloads of its LBS social networking applications have gone through the roof since the airing of Apple’s iPhone TV commercials featuring its app.
Loopt, one of a handful of location-aware iPhone social networks (and the one we are partnered with), is currently (meaning over the recent period, undefined by Apple) the 20th most popular free iPhone application, and is being downloaded more often than both Facebook and MySpace
Privately held, location-based service provider Loopt signed a technology licensing agreement with Qualcomm Inc that it plans to use to expand its services and win more business with service providers.
Loopt, the friend tracking software developer, has struck a licensing deal with a Qualcomm subsidiary to help lower the cost of providing location services.
Loopt is Meetup meets Facebook. Technically, though, it's a mapping application that allows you to keep track of where your friends are in the real world.
2008 BREW Developer Awards - Best Community/Social Networking
"Leveraging the latest location-based technologies, Loopt automatically updates and delivers friend location maps, messages and alerts on mobile handsets and the Web."
Tele Atlas LBS Innovators Series Attendee Choice Award - 1st Place
Chosen as the top LBS application at the 2007 CES in Las Vegas.
"Developers in the wireless location-based services arena are working on truly innovative applications for consumers to use on their mobile phones, and CES is the perfect venue to showcase some of the newest ones,"
said Darren Koenig, Tele Atlas Wireless Market Director.
"These ventures aren't just redefining the way marketers reach audiences; they're also changing the very nature of the relationship between brands and their consumers."
